After a conversation with my brother, a London bus driver, concerning the visibility
of cyclists in low light, I started observing cyclists riding in the late evening, both from a moving car and whilst walking. It seemed there were a few problems that were instantly apparent, one of which was that even with a set of bright bike lights, a cyclist can become practically invisible from the side, or even the quarter angle. This in itself is a large problem, as a cyclist is most vulnerable when alongside a car, when driver would most likely view the cyclist from these angles. Another problem that seemed evident was that even the best efforts to indicate that a cyclist is about to turn are severely hindered at night by the fact you can barely see the torso, let alone the arm.
With the cycle jacket I designed, I aim to resolve these issues, with a lightweight cycle jacket with carefully considered placement of Electroluminescent light strips to help a cyclists visibility from all angles, supplemented by 3M™ Scotchlite™ strips to add the flickering reflection of a cars headlamps back to the driver. The jacket also has another trick up its sleeve, literally, as it has Electroluminescent indicators, triggered by a lower-thumb placed button to give the cyclist every chance of their intent to turn to be acknowledged by other road users.